Finding the right topic for your blog post is essential for ranking it on Google. If you choose a topic that no one is interested in, or that is too competitive, you’re unlikely to get any traffic. But if you can find a topic that is both relevant and popular, you’ll be well on your way to ranking high in search results.
In this article, we’ll share our top tips for finding blog post topics that rank on Google. We’ll also cover some common mistakes to avoid, and provide a list of resources to help you get started.
1. Consider your audience
The first step to finding a good blog post topic is to consider your audience. What are they interested in? What problems do they have that you can help solve? What kind of content do they already consume?
Once you have a good understanding of your audience, you can start brainstorming topic ideas. Here are a few tips:
- Think about the questions your audience is asking. What are they searching for on Google? What are they talking about on social media?
- Consider the problems your audience is facing. What are their pain points? How can you help them solve their problems?
- Look at the content your audience is already consuming. What blogs do they read? What podcasts do they listen to? What social media accounts do they follow?
2. Research search volume
Once you have a few topic ideas, it’s important to research search volume. This will help you determine how popular your topic is, and how much competition there is.
There are a number of different tools you can use to research search volume, such as Google Keyword Planner, SEMrush, and Ahrefs.
When you’re researching search volume, be sure to consider the following factors:
- The exact keyword phrase you want to rank for.
- Related keywords and phrases.
- Long-tail keywords (keywords that are more specific and less competitive).
3. Analyze the competition
Once you’ve chosen a topic and researched search volume, it’s important to analyze the competition. This will help you determine how difficult it will be to rank for your chosen keyword.
Here are a few things to look for when analyzing the competition:
- The number of high-quality articles that are already ranking for your keyword.
- The authority of the websites that are ranking for your keyword.
- The quality of the content that is already ranking for your keyword.
If the competition is too high, you may want to choose a different topic. But if the competition is manageable, you can start creating high-quality content that will help you rank your article.
4. Choose a long-tail keyword
Long-tail keywords are more specific and less competitive than short-tail keywords. This means that they’re easier to rank for, and they’re also more likely to convert traffic into leads and customers.
Here are a few tips for choosing long-tail keywords:
- Add more detail to your keyword phrase. For example, instead of targeting the keyword “weight loss,” you could target the keyword “how to lose belly fat in 2 weeks.”
- Use specific geographic locations. For example, instead of targeting the keyword “plumber,” you could target the keyword “plumber in San Diego.”
- Include the name of your product or service. For example, if you sell weight loss products, you could target the keyword “weight loss products for women.”
5. Optimize your article for SEO
Once you’ve chosen a topic and written your article, it’s important to optimize it for SEO. This will help you rank your article higher in search results.
Here are a few tips for optimizing your article for SEO:
- Use your keyword phrase in the title, meta description, and throughout the article.
- Use related keywords and phrases throughout the article.
- Use h tags to structure your article.
- Include images and videos in your article.
- Build backlinks to your article from other high-quality websites.
Common mistakes to avoid
Here are a few common mistakes to avoid when finding blog post topics:
- Choosing a topic that is too general. For example, the topic “weight loss” is too general. There are already millions of articles written on this topic, and it would be very difficult to rank for it. Instead, choose a more specific topic, such as “how to lose belly fat in 2 weeks.”
- Choosing a topic that is too competitive. If you’re new to blogging, it’s best to avoid topics that are too competitive. Instead, choose a less competitive topic that you can rank for more easily.